Founded by an entrepreneur.
Just like you.
Amy Backman, founder of Birch Co. and Minneapolis floral delivery company Spruce Flowers, understands the highs and lows of running your own business. In any given day, success is defined by simply getting the day to day task associated with running your own business is enough…how do you have time to focus on bringing your business to the next level and do what every business needs to do: GROW!
I understand. I can help you identify opportunities to grow your business and create top-notch customer experiences by understanding your priorities and objectives.
Ultimately, I’m here collaborate to save you time so you can focus on what you do best!
Local & National Business Experience At Your Service
Entrepreneurial Counseling
The entrepreneur bug bit me back in 2009 when I took an opportunity to live my dream of opening a neighborhood flower shop. For over ten years I built the business including two retail stores and one studio location.
So, I understand what it takes to open your own business: the long days, testing new strategies, wearing all the hats, and experiencing the highs and lows of being on your own.
I’m here to listen and share my experience to help you grow your business.
Website Development
One of my specialties is developing websites that align with your business strategies and brand positioning. I developed and grew Spruce Flowers, elevating our online floral delivery business and adding valuable features to enhance our customer experience.
I’ve been fortunate to be able to collaborate with Stockholm, WI fine businesses: Nordic goods boutique Scandihoo and eatery Humble Moon Saloon to establish their online presence by building their e-commerce website and adding features specific to their businesses
Business Strategy
Developing a business strategy and analyzing your business is key to your success. With experience working in inventory and vendor management for a national retailer, I can help you analyze your sales and manage your inventory to meet your profit goals.
I enjoy getting to know you and your business so I can help build business best practices and efficiently implement technology solutions to streamline your internal workflows.
It was a pleasure to be selected as a consultant for Small Business Revolution Season Five for Fresh and Fancy a florist in Fredonia NY.
Customer Experience
Tuning into your customers and paying attention to the fine details of how to make their experience with your business joyful, interesting and unexpected will keep them coming back.
I can work with you to further understand your customers and identify ways to make their experience event better.
Listening to your customers and identifying opportunities for improvement and proactively implement solutions will also keep customers coming back.
Merchandising
With a long history of merchandising, whether online or in shop, this is truly one of my favorite aspects of retail. Part interior design, part analytics and understanding your sales, part theater and experience, a well merchandised space (or site) inspires and creates desire.
Marketing & Public Relations
With everything else you need to do in working on your business, sometimes creating a sticking to a marketing plan can be…well, a bit difficult.
Let me collaborate with you to develop a marketing plan and stick to it. I can help create branded content for social media, blogs, email campaigns, digital content and events to drive people to your business and grow your sales.